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IMC Plan Outline on lululemon

IMC Plan Outline on lululemon

Submit a detailed outline of your IMC Plan. The outline should cover the following sections:

  1. Situation Analysis
  2. SWOT Analysis
  3. Marketing Objectives
  4. Marketing Tactics
    1. Media Plan
  5. Implementation
  6. Evaluation of Performance

 

(IMC Plan Outline on lululemon)

i have attached the final paper instructions to be used as a guide
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Situation analysis

            Lululemon is an athletic apparel company whose products are inspired by Yoga. The company’s headquarters are located in Vancouver, British Columbia, Canada. The company produces a clothing line besides running international clothing stores. Some of the sports apparels produced by the company include; shorts, pants, lifestyle yoga accessories and shorts. At the moment, the company has 354 stores across the world. This is an indication that it has been successful despite the fact that it has been in….

APA
895 words

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